Beginning SEO for Colorado Springs Property Management Business

SEO or Search Engine Optimization is the process of bringing quality traffic to your website and increasing the chances of your appearance on the first page of the search engine. It is the hot topic of discussion of many small and large companies. SEO is equally important for a property management business as it makes easy for the search engines to find, read, and rank your business. As per eMarketer, 94% of buyers browse through the first 10 search results. So if you want more audience to come to your website, it is essential to invest in SEO properly. To see an improvement in the ranking, you’ll need to give almost a year to your website.

Optimizing for Search Engine

The three vital factors that increase the rank of your Colorado Springs property management website are content, credibility, and crawlability. These factors make your website accessible for the web spiders, more credible, and valuable. A better rank on the search engine means more clicks and more site visitors.

Crawlability: Search engine spiders can easily access a well optimized website. So it is significant that your pages are indexed and your potential audience is able to find you. There shouldn’t be any roadblock hampering the web spiders to find your website. A broken link will definitely make web spiders abandon your site. In fact potential customers also won’t be able to connect to you if your link is broken or they aren’t able to find what they are searching for. To make your website easily crawlable, you can take a few things into account. You should create keyword-rich URLs, meta tags, and meta descriptions. Descriptive images will allow search engines to identify your site images. Don’t block search engine spiders. Avoid bitmapped text and broken links.

Content: Next important factor that can help improve your search engine rank manifolds is content. Publishing quality and relevant content can majorly influence the traffic of your site. You should keep your website updated with fresh and new content on a daily basis. Share compelling content on your website and focus on your niche audience including prospective tenants and property owners. Add quality blogs and articles that invite comments and opinions. This will make your website interactive.

Credibility: It is again a critical factor that can help improve the ranking. External links focusing on your website are a bit difficult to get, but these links let you assess the quality of your published content. A lot of companies even outsource workers to purchase links from high quality blogs and websites. However you need to get organically generated links for improving site’s rank.

Note- You should never purchase links as Google can punish you or remove your account from their index.

Use the Right Keywords: Pick keywords that are relevant to your business. So now that you are in a property management business, you should choose keywords like property software, property search, and so on. These are the keywords that strike your mind as soon as you think about property management. Anyhow you should make sure that you don’t stuff your website with keywords unnecessarily. Keyword spamming shouldn’t be done. For knowing the right keywords for your Colorado Springs property management firm, you should make use of Google Adwords.

Social Media

Apart from all these factors, you should use social media to your advantage. Social media directs visitors to your website, which increases the traffic, and ultimately improves your ranking. A lot of activity happening on your social media pages will get you noticed. Generate interest about your services among your visitors and keep them updated about new services added. You can make visitors aware about your website and the services. The search engines will take account of traffic coming to your site, which is a positive sign.      

If you do not implement SEO techniques rightly, you should know that your visitors won’t be able to find you.

How to Promote Your San Luis Obispo Property Management Business on Facebook?

Facebook has emerged as the most powerful social media marketing platform, which has around 1,310,000,000 active users. This online social networking tool has great marketing capabilities. As a property management firm you can make use of Facebook to promote your business in a cost-effective way and gain exposure. A lot of beginners might not realize the potential of Facebook, but it allows you to connect with a larger base of property owners and tenants, develop your brand name, and share your story. Here are a few tips that can help you promote your San Luis Obispo property management business on Facebook.

1)      A Compelling Cover Photo is A Must

For the beginners, it is important to understand the basic elements of Facebook. And a cover photo is one of the most important aspects of your Facebook profile. Your Facebook layout allows you to setup a photo at the top of your profile page. You should be able to get the most out of this feature and display a picture that speaks volume about your business practices. It gives you a chance to attract clients towards your business. Your cover picture should be eye-pleasing, attention-grabbing, and effective. It should encourage your clients and help them know you in a better way.

2)      Drum Around and Keep Likes Coming

You should encourage visitors to like your page, whether for this you have to offer discounts or add videos and photos to the Facebook page. As everybody loves free gifts, your giveaways or special discounts will surely entice them. For higher response, it is important that you make your page worth liking. The more the number of likes, the more people will engage with your business. So you’ll get personal attention.

3)      Promote Your Business by Hosting a Social Event

If you have decided to debut your San Luis Obispo property management business on Facebook, it is best to do so by hosting a social event. This will surely spread awareness about your business, new or old. Once you post an event on the social media platform, the attendance for the event will help promote your page through word-of-mouth marketing. If you organize an event, you can invite the people within your community. And those people can further invite their friends for the event. Once the event is successfully done, you can tag images of the same and tag the people present in them for brand exposure.

4)      Socialize and Keep It Like a Community

Facebook is not a place to advertise about your business. It is a social media platform that can help you connect with your target audience. This community is rightly the place to chat and interact with your users. Posting advertisements on this community can be a complete no-no. You can certainly promote your business to a limit, but at the end Facebook is for socializing and making friends.

Your Facebook page should reflect your brand. You can add pictures of your teammates to spread a word.

5)      Add Creative and Engaging Content

Regularly updating your Facebook page is essential as it will catch attention of your users. Engage them by adding unique and compelling content on the page. Add articles and videos that are relevant to your property management business. Your fans will add comments and generate interest amongst other followers. This will increase your website traffic and develop a community. Just make sure you add content at regular intervals.

6)      Offline Promotion of Your Facebook Page

You can do some offline promotion of your business via handing out flyers to the people who visit your office. All those you’d be really interested in connecting with you will make efforts of liking your page. Just connect with them and they’ll one get converted into your buyers as well, provided they like your services.

The bottom line is, Facebook presence can certainly give a much needed boost to your business. Just make sure you give in the right amount of time in developing and updating your page. And your San Luis Obispo property management business will be a success for sure. 

How to Promote Your San Luis Obispo Property Management Business on Facebook?

Facebook has emerged as the most powerful social media marketing platform, which has around 1,310,000,000 active users. This online social networking tool has great marketing capabilities. As a property management firm you can make use of Facebook to promote your business in a cost-effective way and gain exposure. A lot of beginners might not realize the potential of Facebook, but it allows you to connect with a larger base of property owners and tenants, develop your brand name, and share your story. Here are a few tips that can help you promote your San Luis Obispo property management business on Facebook.

1)      A Compelling Cover Photo is A Must

For the beginners, it is important to understand the basic elements of Facebook. And a cover photo is one of the most important aspects of your Facebook profile. Your Facebook layout allows you to setup a photo at the top of your profile page. You should be able to get the most out of this feature and display a picture that speaks volume about your business practices. It gives you a chance to attract clients towards your business. Your cover picture should be eye-pleasing, attention-grabbing, and effective. It should encourage your clients and help them know you in a better way.

2)      Drum Around and Keep Likes Coming

You should encourage visitors to like your page, whether for this you have to offer discounts or add videos and photos to the Facebook page. As everybody loves free gifts, your giveaways or special discounts will surely entice them. For higher response, it is important that you make your page worth liking. The more the number of likes, the more people will engage with your business. So you’ll get personal attention.

3)      Promote Your Business by Hosting a Social Event

If you have decided to debut your San Luis Obispo property management business on Facebook, it is best to do so by hosting a social event. This will surely spread awareness about your business, new or old. Once you post an event on the social media platform, the attendance for the event will help promote your page through word-of-mouth marketing. If you organize an event, you can invite the people within your community. And those people can further invite their friends for the event. Once the event is successfully done, you can tag images of the same and tag the people present in them for brand exposure.

4)      Socialize and Keep It Like a Community

Facebook is not a place to advertise about your business. It is a social media platform that can help you connect with your target audience. This community is rightly the place to chat and interact with your users. Posting advertisements on this community can be a complete no-no. You can certainly promote your business to a limit, but at the end Facebook is for socializing and making friends.

Your Facebook page should reflect your brand. You can add pictures of your teammates to spread a word.

5)      Add Creative and Engaging Content

Regularly updating your Facebook page is essential as it will catch attention of your users. Engage them by adding unique and compelling content on the page. Add articles and videos that are relevant to your property management business. Your fans will add comments and generate interest amongst other followers. This will increase your website traffic and develop a community. Just make sure you add content at regular intervals.

6)      Offline Promotion of Your Facebook Page

You can do some offline promotion of your business via handing out flyers to the people who visit your office. All those you’d be really interested in connecting with you will make efforts of liking your page. Just connect with them and they’ll one get converted into your buyers as well, provided they like your services.

The bottom line is, Facebook presence can certainly give a much needed boost to your business. Just make sure you give in the right amount of time in developing and updating your page. And your San Luis Obispo property management business will be a success for sure. 

How Can Use of Excel for Accounting Hurt Your Long Beach Property Management Business?

There are still a number of people who use Excel for accounting purposes when it comes to Long Beach property management business, and it’s not a secret. Microsoft Excel was one of the most commonly used programs for handling accounts by property managers. They used to rely too much on this spreadsheet program. And there were a lot many reasons for the same. Some property managers find it cost-effective as it is packed with Office functions. It also comes with features like easy creation of graphs, calculation of complex formulas, and storage of all information in one place and that too in an organized way. However with the technological advancements and change of time, numerous other options have made way into the market. And Excel is no longer used by property managers for accounting as it once was. In fact, Excel could even be hampering growth of your property management business. Read along.

1)      Not Extremely User Friendly

People who have made an attempt to use Excel have an idea about various intricacies and complex features related to the program, especially macros and formulas. There is a steep learning curve. You may plan on mastering the program by practicing. But what if you are out of town for some work and there is no other person to handle accounting duties on your behalf? For business continuity, this program is not practically feasible. A smart property manager choose a software for accounting that is easy to learn and use and intuitive.

2)      Higher Chances of Costly Errors

With manual work, there is always higher chance of human error. This is a major downside as when a person is manually keying in numbers, it is easy to commit a mistake. Sadly, when managing finances, a small error can cost you heavily. At such a time, accounting software comes at your rescue as it already comes backed with a series of checks and balances. This minimizes the chances of human errors to a great extent.

3)      Lack of Share-Ability

Excel comes with another major downside that is lack of share-ability. It is downloaded in one laptop where only one person can make use of it. It can only be accessed by another person if it is shared via email. It is hence vulnerable. However when using a software, you have a centralized database where sharing and accessing is a cakewalk. You can simply access your work from anywhere.

4)      Problematic on Functionality Front

Okay, so you can create spreadsheet and bug charts with MS Excel, but what about other significant things, like invoices or financial statements. To run your business effectively, you require these important documents. Also a professional Long Beach property management business makes use of other accounting functions, like batching, payment processing, and alike. The bottom line is, Excel lacks these important functionality features.

5)      Not Very Secure

When you are handling financial information, its security is your topmost priority. However Excel boost of nothing extraordinary in terms of security (though password protection is possible). But what if you have an audit down the line, collection of information can give you sleepless nights. And what if your information gets lost or deleted? You require software to secure your data, and make it easy to access whenever you need.

6)      Extremely Time-Consuming

We all know time is money. It requires a lot of time and labor. From manual keying in of information and doubly checking the entries, you are in-charge of everything. It will be a time-consuming venture. Accounting software will automatically do everything and will even improve overall efficiency.

Simply put, Excel may be a valuable program, but it is not as effective as accounting software. You won’t waste important time in managing things manually with software. Apart from this, it is essential to stay competitive, professional, and in tandem with the latest developments for progress of your Long Beach property management firm.